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Gotchies was founded by a group of lifelong friends from diverse backgrounds—athletes, computer scientists, data analysts, students, musicians, and more—united by a passion for health. We focused on exercise, sleep, and diet, always skeptical of mainstream products. We took pride in questioning the status quo and seeking better alternatives. However, it wasn’t until June 2024 that we realized there was an area we’d massively overlooked: the impact of what we wore, specifically our underwear, on our overall well-being. We did our due diligence and learned about the synthetic underwear crisis: mainstream brands were flooding the market with harmful, low-quality materials. Realizing that what we wore every day could impact our health, we decided to act. We created Gotchies to offer a healthier, eco-friendly alternative—underpants designed for comfort, sustainability, and well-being. Our mission was simple: challenge the industry, prioritize health, and provide a better choice for everyone.
Our mission is to provide people with the context, encouragement, and product to achieve a healthier lifestyle
Buy Now"My love for this company stems from my passion for men's health and my commitment to honesty. I set out to create underpants that support healthy hormone levels without any gimmicks. At Gotchies, we will never offer a product that doesn’t uphold this vision—and that’s something I’m incredibly proud of."
"After being diagnosed with a varicocele, I began learning what could help ease my pain, which ultimately led to the creation of organic cotton underpants. I am passionate about helping others stay healthy and feel immensely proud to provide a product that genuinely improves our health."
"When I first found out that the clothes I wear have been essentially poisoning my balls I was outraged to say the least. It’s a problem no one really seems to have a solution for, so we did what any self-reliant person would do. We fixed it ourselves. Thats what Gotchies is, a solution to a problem no one else wants to solve."
"Starting Gotchies is a vision - a vision of a future where men’s closets are free of synthetic, hormone-disrupting fabrics. It’s about creating a world where comfort and health unite at the pinnacle of quality underpants. That’s what Gotchies means to me."
"It’s not about maximum branding or soaking in as much profit as possible with every sale. What really matters is the customer. It’s about avoiding the toxic chemicals that have become far too common. Every time someone chooses organic over synthetic, the world gets a little bit healthier. I’m proud to be part of that process at any level!"
"What does being healthy mean to you? To me, it’s doing everything possible to achieve a sustainable, flourishing life. Gotchies is a beacon of longevity for all of us. It’s an opportunity to enhance our experiences – whether we’re on mile 20 or our lunch break. After joining this team, it was clear that I was surrounded by a vision that not only aligned with my own but built on it. The goal is the process and the process is everlasting."
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